hi there, my name is…
victoria krawiec
[ KRAW - VEE - IT’S ]
3rd Generation Polish-American | Originally from Erie, Pennsylvania | Based in Los Angeles since 2009 | 10+ Years of Experience in the Apparel/Textile & Design Industries
“I have a unique last name, and my experience as the awkward funny girl at the 8th grade school dance taught me to embrace what sets me apart. Being unique is a real strength, and when you market it through a touching or amusing story rather than just a sales pitch, it can lead to something truly profitable.”
graphic DESIGNER + MARKETING STRATEGIST
I am a graphic designer and marketing strategist with an entrepreneurial mindset, combining creativity, business acumen, and sustainable thinking to develop solutions that make a lasting impact. Adaptable and resourceful, I enjoy researching emerging technologies, identifying new design trends, and finding efficient, eco-conscious ways to improve processes. My early experience in a floral shop shaped my ability to multitask, reuse resources effectively, and solve problems creatively—qualities that continue to guide my work today.
I approach marketing with a well-rounded perspective, connecting the dots between customer needs, business strategy, and creative design to deliver thoughtful solutions. My background in the B2B sectors of fashion, textiles, and commercial furniture gives me insight into how different functions work together, helping me create marketing strategies that resonate on multiple levels. I enjoy both working independently and collaborating with teams, with a knack for mentoring and motivating others. Fast-paced environments keep me energized, and I bring my curiosity and problem-solving mindset to every project. My mix of creativity, strategic thinking, and hands-on experience makes me a strong partner for companies looking to build meaningful connections with their audience.
Over the past 10 years, I’ve worked for companies that invest heavily in sustainable practices, which aligns with my personal commitment to environmental conservation.
A trailblazing denim textile manufacturer that began using recycled polyester yarns in performance denim 10 years ago.
A leading sustainable apparel manufacturer that fully leveraged denim laser technology to its maximum potential.
An industry-respected commercial furniture company who recently released a groundbreaking chair in 2024, crafted from 29 sheets of recycled paper bonded with bio-resin.
My passion for art, fashion, architecture, and design has been a consistent thread throughout my career, and I’m always looking for opportunities to apply and refine my visual style.
Areas of Expertise
Visual Design & Product Styling
Marketing Strategy + Event Conceptualization
Graphic Design (Digital, Print, Email Marketing)
Textile Design (Creating Allover Repeats, Denim Textile Laser)
Branding Conceptualization
Art Direction
Trend Research + Textile Merchandising